Know it's getting close, not just when it's too late
A regular alert fires the instant your exact price is hit. Fall a rupee short and it stays silent, which means the moment you actually wanted to hear about, the one where the stock is approaching your number, comes and goes without a word.
What it actually does
Turn Proximity on for a price alert and it's checked roughly every 15 minutes during market hours as the stock closes in on your trigger, so you find out while it's still moving toward your number, not only the instant it crosses it. It works either direction: a buy alert waiting for a dip, and a sell alert waiting for a rally, are both watched the same way as price nears that range.
What this changes for you
Your targets, actually tracked
You set a price once, the level where a stock genuinely becomes worth buying, or where you're done holding it, and then forget about it. Proximity Alerts do the watching, so a target you set three weeks ago is just as live today as the day you set it, with no tab left open and no habit of checking the price "just in case."
Less anxiety, less FOMO
Most market anxiety isn't about the stock. It's the fear of missing the moment. When you know you'll be told as it approaches, there's no reason to keep refreshing a chart out of worry you'll blink and miss it. The alert is doing the watching so your attention doesn't have to.
Cuts through a red day
On a genuinely bad market day, thirty stocks can turn red in the same hour and every headline is screaming about the index. That's the worst possible moment to scan a falling market and guess which of them is actually a buy, and most of that redness isn't relevant to you at all. Proximity Alerts skip the noise and tell you only about the handful of names actually nearing your predetermined price, on your stock. It turns a chaotic sell-off into one short, personally relevant list instead of thirty tickers to guess at.
Built for long-term picks, not day-to-day noise
A long-term holding doesn't need daily attention. It needs attention exactly twice: when it gets cheap enough to add, and when it gets expensive enough to trim. Proximity Alerts are deliberately quiet the rest of the time, which is the point: your watchlist stops competing for attention with whatever the market is doing today, and only resurfaces when something you already decided mattered is actually happening.
A day this actually helps
The Nifty opens down 2%. Your feed fills with red numbers and hot takes about which sector is "crashing." Without a plan, this is exactly when people either freeze (too much noise to act on any of it) or chase (buying whatever's falling loudest, not what they'd actually researched).
With Proximity Alerts already set on the two or three stocks you'd genuinely want to add to at the right price, none of that matters. You're not scanning thirty red tickers. You get told the moment one of your own targets is actually within reach, on a day when it's genuinely likely to be. Everything else stays out of the way.
Common questions
How is this different from a normal price alert?
A normal alert is binary: silent until the exact price is touched, then it fires once. Proximity Alerts add an early-warning layer on top, checked every ~15 minutes as price nears that trigger, so you get a heads-up while it's still approaching, in addition to the final alert when it's actually hit.
Does it work for both buying and selling?
Yes. A buy alert waiting for a stock to fall to your entry price, and a sell alert waiting for it to rally to your exit, are both watched the same way as price closes in on that range.
Won't more alerts mean more noise, not less?
The opposite is the intent: Proximity Alerts replace the habit of manually checking prices (which pulls your attention to the market's mood all day) with one specific notification only when something you predefined is actually happening. Fewer reasons to check, not more.
Where do I turn it on?
From the menu on any price alert on your Alerts page. Currently available on Excel-uploaded price alerts.
Set your targets once. Let us do the watching.
Turn on Proximity Alerts for the price levels that actually matter to you.